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Rethinking ROI in Finance: Key Questions to Ask
“What’s the ROI?” 🤔 This is a fair question that I have often asked during my FP&A career, but it’s not always the right one. To be clear, if the amount is large enough and/or the return is forecastable, then ROI is the right way to go. However, for ‘small-to-medium-sized’ requests with uncertain payoffs, there is a →