Strategic planning isnโt easy. When multiple teams and diverse skills come together, the process can go off the rails. ๐ค๏ธ Based on my past experiences, I have realized that there are four roles that are essential for successful strategic planning.
Some people can play multiple roles, and multiple people may help execute a role, but the following are needed in some form.
1๏ธโฃ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ โ This role ensures that the work is completed, and stakeholders are happy with the output. Typically, this is one person, and they are responsible for all the project management basics: scoping, roles / responsibilities, timelines and such.
Who plays this role? FP&A, strategy, a dedicated project manager or a chief of staff.
2๏ธโฃ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐ ๐ผ๐ฑ๐ฒ๐น๐ฒ๐ฟ โ This role creates or updates a financial model that helps inform the strategy, and vice versa. This person needs to understand finance, and how to build a long-range financial model, but also how to validate strategic theories with financial analysis, and how/when to calculate ROI.
Who plays this role? A person in FP&A plus the CFO and senior finance leadership.
3๏ธโฃ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐๐ โ This role involves considering actions that the company can take today and in the medium term, to help the company win in the long run. This is harder than it sounds, but in future posts, Iโll share some frameworks that help.
This role is really two in one, as you need a facilitator also.
A facilitator knows all the strategic frameworks, drives effective dialogue, resolves impasses, and catalyzes decisive action. This skill is an art, as sometimes conversations end in a stalemate, while other times there is not enough healthy tension.
Who plays this role? Everybody in the process should think strategically, but a facilitator can be a head of strategy, chief of staff, head of product, or even a CFO or FP&A
4๏ธโฃ๐๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐๐ผ๐ฟ โ This role needs to turn the strategy and financial model into action. There needs to be a robust support system that integrates the budget, operational plans, KPIs, dashboards and feedback loops.
This area is the most challenging because different leaders will be responsible for different parts of the execution.ย As such, there may not be an obvious single person responsible, but everything that supports the strategy needs to be connected and sequenced appropriately.
Who plays this role? The CEO is responsible, but this could be delegated to a key executive. Ultimately, the full management team is responsible. However, the FP&A team can also be a catalyst to pull these pieces together, if they are disconnected.
Does this list resonate with you? ๐ค Did I miss any roles needed for strategic planning?
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